Our Relationship Has Expired

I got an email today from someone I’ve known (in business) for many years.  It was obviously a marketing email.  It read like “copy”.  While it was personalized for me, but it was very plastic and written to be sent to many others hoping to drive a specific sales result.  The point is… It wasn’t a personal one-off email written to me.  It didn’t have any evidence of a real relationship.  No mention of anything of a true connection. That might have been ok, but you see our relationship has expired.

I’ve had zero personal interaction with this person for some time, yet I keep getting their marketing emails hammering away at me (not really interested anyway).

What if they had maintained our relationship?

A phone call anytime this year?  A personal inquiry of any kind?

If all you do is hammer on me with marketing, our relationship is dead very quickly.

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