I got an email today from someone I’ve known (in business) for many years. It was obviously a marketing email. It read like “copy”. While it was personalized for me, but it was very plastic and written to be sent to many others hoping to drive a specific sales result. The point is… It wasn’t a personal one-off email written to me. It didn’t have any evidence of a real relationship. No mention of anything of a true connection. That might have been ok, but you see our relationship has expired.
I’ve had zero personal interaction with this person for some time, yet I keep getting their marketing emails hammering away at me (not really interested anyway).
What if they had maintained our relationship?
A phone call anytime this year? A personal inquiry of any kind?
If all you do is hammer on me with marketing, our relationship is dead very quickly.
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