Yesterday I wrote a post about using classic marketing plans in small business, but I didn’t really provide an outline for one. So, here you go.
I’ve talked to hundreds of small business owners about marketing. 99% of them could grow their business significantly and quickly — if they just did this:
- Build a really good list of 100 potential customers (or existing customers who could buy a lot more)
- Make a simple plan to communicate with that group every week for 10 to 12 weeks
- Actually do it (like it mattered)
Build a really good list
Start a database where you can keep all your contacts (often called a CRM or customer relationship manager).
A Simple Plan
You just want to keep your name and your business name in front of everyone on the list consistantly. So how do you do that without being a pest?
How about a plan like this:
|Wk 1||Mail an old-school letter||Write helpful blogpost|
|Wk 2||Phone calls – block a full day||Send group email in Mailchimp or other|
|Wk 3||Send personal email to each person||Record 90 second video. Share on FB|
|Wk 4||Deliver Office Plant||Friend requests on Facebook|
|Wk 5||Mail Something Cool||Send notes on Facebook|
|Wk 6||Phone calls – block a full day||Write a useful blog post|
You get the idea, right? You can fill in the rest of the weeks with stuff that meets your style.
Note: spend more money on high quality ‘touches’ and client gifts in proportion to the value of each client. If one client is worth $10k, you should spend WAY more per client than someone who’s average client revenue is only $50. Make sense?
After that it’s just ‘rinse, modify and repeat’