/Life

Yesterday I wrote a post about using classic marketing plans in small business, but I didn’t really provide an outline for one.  So, here you go. I’ve talked to hundreds of small business owners about marketing.  99% of them could grow their business significantly and quickly — if they just did this: Build a really [...]

I had lunch a few weeks ago with a good friend. He’s a small business owner. We’ll call him Rich. Rich wanted to catch up with me. We’ve been friends for a while – maybe 8 years? But, he definitely also wanted to talk about how I could possibly help him with his small business [...]

I’m doing some stuff for the Xplode Conference brand today. We’ve got a new site coming for the conference that really gonna be sweet!  But, I digress. I started to set up Google apps for Xplode.  I didn’t finish yet because it’s kind of a pain in the ass if you don’t know what you [...]

I got an email today from someone I’ve known (in business) for many years.  It was obviously a marketing email.  It read like “copy”.  While it was personalized for me, but it was very plastic and written to be sent to many others hoping to drive a specific sales result.  The point is… It wasn’t [...]