Consulting

Pages like this can often seem kinda “fluffy”.  Not this one.Selling More In Real Estate

This is my “Here’s why you should hire Matt” page.

My recent consulting work involves the real estate industry, technology, sales & marketing, and business development.

I called my consulting business “BizThrottle” because it’s simply about accelerating sales in your business.  That’s the ‘what’.  The ‘How’ is more complex.

I’m doing “go-to-market style” consulting. That means I work with my clients to create real ROI through results oriented partnership.  I’m highly qualified.  I guarantee results.  (recommendations about Matt)

We’ll start at the beginning and dig deep into your business together.

Here’s some details on some of the work I’m doing… (click to enlarge chart)

Why I’m focused on the real estate industry

I’ve been working in the real estate industry since 2003. I started a boutique real estate brokerage called Diamond Dwellings.  I also co-founded the REtechSouth conference, which provides technology training for thousands & seeks to raise the bar of tech-savvy professionalism in the real estate industry. I love the RE business!  (psst… now I’m working on new conferences called Xplode!)

In the past 8 years, I’ve developed a powerful network on a national level that helps me get things done more quickly & efficiently in the real estate channel.

If you have a product or service that is sold to Realtors, brokers or other real estate professionals, I can absolutely help you:

  • quickly refine your product offering for maximum effectiveness in the channel
  • decide on the most effective go-to-market strategy
  • make deeper industry connections
  • sell more product faster.

If you are a successful broker or agent, I can help you increase lead conversion by moving toward better execution of back office technologies and customer-facing, digital marketing.

Business Development

Business development is a term that’s over used & very often misused.  My definition of business development is:

“Using thoughtful networking and human relationships to create business opportunities that rise above the execution & results of individual sales.”

The best business development people seem to be born with an amazing talent for networking.  I’m not talking about that “power, card-collector guy” kind of networking either.  Great business development is about creating smart partnerships with (most often) vendors of complimentary products or services.  It’s also about looking to “competitors”, customers, media and any other potential sources of smart growth.

Being great at business development starts with an open-minded, “how can we work together” viewpoint.

I’ve been doing business development for over 20 years.  I’m good at it.  It’s guaranteed.

New Media Marketing

I’m passionate about the new, technology-focused marketing that’s driving so much discussion today.  So passionate that I co-founded another conference on the subject called New Media Atlanta in 2009.  Some of my consulting work has been specifically focused on strategy and execution with social networks & social media.  With me, this is always done in the context of a more fully integrated marketing plan.  New media is just a piece of the big puzzle.

New media marketing often requires a larger shift in corporate culture. Often this cultural shift itself is the hard work required to move your organization toward great results in our hyper-connected world. (don’t overlook this sentence.  I’d suggest re-reading it a few times.  It’s really important if new media is the subject)

My Early Career (it’s relevant :)

I spent the first 12 years of my business career perfecting the art of the complex sale.  I sold expensive, highly-technical products (like liquid crystal displays) to some of the largest corporations in the US.  I was often representing some of the largest multi-national manufacturers in the world.  The sale was complicated.  My business bible at the time was Strategic Selling, the very best way to approach complex sales.

As a result of those years of complex sales experience, I’ve developed the following expertise:

  • • Securing approval from multiple decision makers (often on both sides of the deal)
  • • Navigating the internal bureaucracy of customers and prospects and suppliers
  • • Gaining more visibility into the status of important sales opportunities
  • • Forecasting revenue with greater accuracy
  • • Increasing close rates for opportunities with long sales cycles
  • • Transitioning from a product-led sale to a solution-led sale
  • • Differentiating products and services from competitors
  • • Implementing a consistent process to plan customer interactions

During my years in complex B2B sales, I represented over 100 different corporations & closed business in the hundreds-of-millions of dollars.

In closing…

I will help you get results and drive sales right now.

I’d love to hear from you if this connects with what you’re doing – or with the needs of your organization.